New Thinking. New Possibilities.

A very cool viral video by Accent incorporating the latest Augmented Reality 3D projection with Hyundai.

New Thinking? Yes.

New Possibilities? Many.


River turned Green by Mcdonald’s Shamrock Shake. Yum? or Dumb?

Creating buzz for Mcdonald’s Shamrock Shake for St. Patrick’s Day in Chicago, the campaign involves an over-sized shake that has been placed at the riverside. The river is dyed green, as if it was caused by the tipped over shake. I am not a big fan of this idea, as my immediate thought to this campaign is “How are they going to turn the river back to its original colour?”.  Also, I don’t like the fact that you are putting chemicals into the river to turn its colour, we have enough pollutions already, we don’t need more from advertising.

Sorry, I’m not really lovin’ it.

This is what I called, Design that Tastes Good. Yumm~

Oversized bowls of dipping sauce sit at the base of the elevator banks in one of Shanghai’s most popular shopping malls. As each elevator descends, nuggets lower into the sauce, reminding the people the taste anticipation and provoking immediate action or response.

Brilliant idea.

Yet, seems like this idea has already been used long ago for Orea Cookies. Either one, I still think it’s great and clever. I’d totally go grab them immediately when I see these in person.

Check them out! (Make sure you’re not on a diet when you watch them, otherwise you’re putting yourself into trouble)

Mcdonald’s Dip Dip Nuggets Campaign:

Oreo Cookies Campaign:

Hermès Fingerboard Skate Viral

I would have never thought a brand like Hermès would do their video for their products like this at all. It showcases the two fingers going across all Hermès products with very classy cinematography and lighting. Simple enough. But I paid attention to mostly the two fingers doing the tricks than all the Hermès products in the background. It is definitely a great and entertaining video to watch but does it do the job? I am in doubt.