Creating buzz for Mcdonald’s Shamrock Shake for St. Patrick’s Day in Chicago, the campaign involves an over-sized shake that has been placed at the riverside. The river is dyed green, as if it was caused by the tipped over shake. I am not a big fan of this idea, as my immediate thought to this campaign is “How are they going to turn the river back to its original colour?”. Also, I don’t like the fact that you are putting chemicals into the river to turn its colour, we have enough pollutions already, we don’t need more from advertising.
Sorry, I’m not really lovin’ it.